My Ideology… Your Discourse

About a week ago, my Lecturer introduced us to the world of discourse analysis. At first, i was hesitant to pay attention due to the fact that the previous students who took the course had instilled the fear of reading about  Foucault in us. However, during the course of the lecture, i had a moment of epiphany.

Imagine a situation where every word/statement you make is been theorised or been analysed by experts? That’s not the purpose of this essay, though. well… part of it.

The lecturer spoke about three major forms of discourse but i could only remember two

Interactive discourse

Foucaldian Discourse (You’ll love this man by the way. More on him to come in following blogs)

Interactive caught my attention for some reasons.  one of which was that we view people’s ‘language’ in different ways. for example; when an old friend sees you and says ‘you look slimmer/fatter’ as a compliment. The person receiving the statement might either take it as derogatory or just as a compliment. I have been a victim of such conversations that i never knew had been discussed by scholars. One of such scholar is Van Dijk he came up with the theory of Ideology and discourse. Van Dijk (2000) is of the opinion that ideologies may influence the ways social attitudes are expressed in discourse structure. He further states that ideology may affect the interpretation of discourse directly or indirectly through the prior formation of a biased representation of the social situation. 

One of the books i read by Donald Matheson in discussing interaction in  new media, Bordewijk and Van Kaam (1986) introduced the Thompson quasi-interaction. This implys that one person at the centre (producer) speakes to many (consumers). The producer makes a post for others to comment or like which makes them consumers depending on the degree of interaction and in most cases, if the share similar ideology or vice versa.

It was in lure of the above, i stumbled on a facebook post on  a friends timeline that  created attention while i was still trying to learn new things about the idea behind analysing discourse. I never knew i was so mesmerised with interactive discourse this much till i stumbled on it. The post reminded me of a statement made by Rafeali in one of the books i read: A post (online) is not interactive but the discursive practices of which the post  is part of makes it interactive. The more a post refers back to previous post, the more interactive it is.(Rafeali 1988:11)

My friend @JakeChukwu posted a question on Facebook that said: What is that one thing that many people like, but you don’t?

And the feedback….


So! like my friend @Jakechukwu asked, What is that one thing  many people like, but you don’t?

I look forward to your comments. This could be fun!


Credits: okechukwu.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s