My trip to Birmingham was an eye opener. Despite the cold and the task my teammates and I were given,(which at some point was exhausting- try smiling to a plethora of people for a long time and you would have a clue of what I am talking about) i had on ” ethnographic researchers cap” on (I actually thought I left it in Coventry). while the task was ongoing, my colleague and I found a RIVER ISLAND store that had quiet an interesting yet questionable.
The store had at the entrance of it’s building a couple of black mannequins, all blonde and taking selfies. this strategy brought a lot of questions to mind.
- why did the store choose to use all black mannequins?
- Does this imply their major customers are blacks or vice versa?
- Why were all the black mannequins wearing a blonde wig?
- Is River Island trying to drive a message that says most black girls are going blonde?which is a fallacy.
- Why are these black mannequins taking selfies?
- Are they implying black girls take more selfies than any other race? These were some of the questions that I began to ponder on while at the store. What is your take on it? That been said, we had to take a selfie with the selfie girls. oops! mannequins